The Story Of Benetton's Advertisement Campaigns |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:» Controversial advertisements of Benetton, corrective measures taken by the Benetton to correct its image Contents:
Keywords:Apparel manufacturer, Benetton, controversial advertisements, company, recognition, corrective measures, ethics, advertising, campaigns, merits, demerits, controversial advertisements The Story Of Benetton's Advertisement Campaigns - Next Page>> |
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