Reinventing Bisleri |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:» The competition in the branded water market in India and the various strategies used by the different players to grab market share Contents:
Keywords:Marketing strategies, Parle Bisleri Ltd., sliding, market share, branded water, Bisleri, increased competition, Coke, Pepsi, repositioning, reposition |
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