Film-Based Merchandising - Taking the Movies Home |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
|||||||||||||||||||||||||||||||||||||||||||
Abstract:
Issues:
» (1) understand the concept of film- based merchandising, and study the pattern of its growth in India as compared to the US film industry Contents:
Keywords:Indian film industry, Film-based merchandising, Star Wars, US film industry Film-Based Merchandising - Taking the Movies Home - Next Page>> |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Text Books,
Work Books,
Case Study Volumes.