Revamping Rasna - A Marketing Overhaul Saga |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:» Understand the dynamics of the soft drink concentrate (preparatory) business as part of the Indian beverages market. Contents:
Keywords:Market, revamping exercise, Rasna Ltd., soft-drink, concentrate, Rasna, Indian market, preparatory drink , Indian beverages, focusing, distribution, promotion, advertising, Rasna, 1990, marketing strategy, new product launches, segmentation, pricing, advertising |
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