Life Insurance Marketing in India (C) The Changing Product & Pricing Norms |
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Abstract:
The case also discusses the changes taking place within LIC and examines the implications of the changes in the pricing and product development strategies, taking place all over the insurance industry. Issues:» Understand the various kinds of insurance products available in the market, their features, and the reasons for the development of such products. Contents:
Keywords:Three-part series, changes sweeping, Indian insurance industry, marketing front, sector, private players, year 2000, pricing, product development, private players, Indian insurance industry, 2000, lack of innovative , product development strategies, consumer-friendly, pricing practices, Indian insurance industry Life Insurance Marketing in India (C) The Changing Product & Pricing Norms - Next Page>> |
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