MusicWorld - Redefining Indian Music Retailing


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : MKTG033 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Retailing
Case Length : 12 Pages
Period : 1997 - 2003
Pub Date : 2003
Teaching Note : Available
Organization : Music World Entertainment Ltd.
Industry : Films and Entertainment
Countries : India

Abstract:

The case examines the strategies adopted by MusicWorld, a group company of the diversified Indian business house of RPG. The chain became India's largest chain of music retailing stores within a short span of time.

The case discusses the background of the players who set up MusicWorld, that is the RPG group and Saregama, and their role in establishing MusicWorld as the largest music retailing store network in India. The marketing strategies adopted by the company, especially on the retail format of the store and the promotion front, are also explored in detail.

Issues:

Determine the various issues involved in the marketing of 'music,' and the scope and potential of organized retailing in the business.

Contents:

  Page No.
Wooing Music Lovers 1
Background Note 2
The Story of Saregama 3
Musicworld - Striking The Right Notes 5
Designing The Retail Outlets 5
Promoting The Outlets 7
Music For The (Y)Ears? 9
Exhibits 11

Keywords:

Strategies, MusicWorld, diversified, Indian business house, RPG, music retailing stores, MusicWorld, RPG group, Saregama, marketing strategies, promotion

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