Reader's Digest - The Story of a Magazine |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
|||||||||||||||||||||||||||||||||||||||||||
Abstract:
Issues:» Introduce the students to the basic philosophy behind the launch of Reader's Digest Magazine and the reasons behind its phenomenal success over the decades. Contents:
Keywords:Evolution, Reader's Digest magazine, 1920, largest selling magazine, 1980, subsequent reduction, profitability, fall in subscriber base, 1990, restructuring, magazine redesigning, increase profitability, Reiman Publications, 2002 |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Text Books,
Work Books,
Case Study Volumes.