SMS Advertising - A New Media Mix Tool |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:» To explore the reasons behind the growing popularity of SMS and the reasons for its emergence as a media mix tool Contents:
Keywords:Emergence, Short Messaging Service, SMS, cellphone, subscribers, media mix tool, marketers, 1990, 21st century, mobile telecommunication, advertisers, companies, SMS advertising |
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