Asian Paints - Adding Colours |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:• Understand the points to be kept in mind when going in for a change in communication with customers through advertisements. Contents:
Keywords:Marketing strategy, Asian Paints, restructuring, businesses, customer, relation-building, services, Colorworld, Helpline, Home Solutions, brand image, industry, Gattu, AP logo, brand restructuring |
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