Luxor Writing Instruments Private Limited - Marketing Pens in India


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To download Luxor Writing Instruments Private Limited - Marketing Pens in India case study (Case Code: MKTG058) click on the button below, and select the case from the list of available cases:



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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : MKTG058 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Marketing Mix
Case Length : 12 Pages
Period : 1982-2003
Pub Date : 2003
Teaching Note : Not Available
Organization : Luxor Writing Instruments Private Limited
Industry : Premium Pens
Countries : India

Abstract:

The case study discusses in detail the various marketing mix elements employed by Luxor Writing Instruments Private Limited (LWIPL) to become one of the leading companies in the writing instruments industry in India.

It traces the growth of the pen industry in India and examines its future trends. The case study also discusses the leading players in the pen industry in India and the strategies adopted by them to gain a larger share of the market.

Issues:

• Learn about the marketing strategies adopted by LWIPL to become a major player in the pens industry

Contents:

  Page No.
Introduction 1
Background Note 2
The Marketing Mix 4
Distributing Pens 6
Promotion and Positioning 6
The Future 8
Exhibits 10

Keywords:

Case study, marketing mix elements, Luxor Writing Instruments Private Limited, LWIPL, leading companies, pen industry, India, future trends, leading players, larger share, market

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