'All Out' - Marketing a Mosquito Repellant


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Studies in Business Marketing

ICMR HOME | Case Studies Collection

To download 'All Out' - Marketing a Mosquito Repellant case study (Case Code: MKTG060) click on the button below, and select the case from the list of available cases:



» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : MKTG060 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Marketing Mix
Case Length : 9 Pages
Period : 1989-2003
Pub Date : 2003
Teaching Note : Available
Organization : Karamchand Appliances Private Limited
Industry : Home Appliances
Countries : India

Abstract:

The case, 'The All Out Story'examines the success of the All Out mosquito repellant from Karamchand Appliances Pvt. Ltd. (KAPL).

KAPL was responsible for introducing 'vaporizers'in the Indian mosquito repellant market.

The case examines the marketing strategy that helped the company to become a leader in the segment, even while competing against financially stronger players.

Issues:

• Understand the changing dynamics of the Indian petroleum industry after the deregulation process that began in the early 1990s

Contents:

  Page No.
Making Waves 1
Background Note 1
The Growth of All Out 4
What Lies Ahead 6
Exhibits 8

Keywords:

The All Out Story, All Out, mosquito repellant, Karamchand Appliances Pvt. Ltd, KAPL, vaporizers, Indian mosquito repellant, market, marketing strategy, leader, segment, competing, stronger, players

'All Out' - Marketing a Mosquito Repellant - Next Page>>

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.