Tetra Pak's Packaging Innovations![]() ![]() ![]() ![]() |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:• The importance of 'packaging' in the marketing and distribution of products, particularly beverages and liquid foods Contents:Keywords:Innovative, packaging solutions, Tetra Pak, Swedish, packaging, processing solutions, food manufacturers, , tetrahedron packaging systems, beverage, manufacturing industry, technological innovations, aseptic technology, Tetra Recart packaging system, telescopic, sensory straws, end customers, enter new market |
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