Walt Disney - The Evolution of the Brand![]() ![]() ![]() ![]() |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Disney went on to make a number of successful
animated films. Prominent among them were Snow White (which was the first feature length animated film), Cinderella and Bambi. The company also made successful live-action films like Treasure Island and Mary Poppins. Gradually the Disney company diversified into other areas like resorts and parks and television shows. Issues:• To trace the evolution and growth of a highly successful brand in the field of entertainment. Contents:
Keywords:Evolution, growth, diversified entertainment Group, The Walt Disney Group of Companies, media networks, studio entertainment, consumer products, resorts, initially, small studio, short animated films, debts, Mickey Mouse |
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