New Product Development at Schwan Food Company- Innovation through Communication![]() ![]() ![]() ![]() |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Finally, the case provides some information on the company's product innovation led future plans. The teaching note provides detailed guidelines as to how this case can be used for explaining the new product development process. Issues:• Analyze the frozen pizza industry in the US and study the evolution of Schwan as one of the leading players Contents:
Keywords:2003, world largest, frozen pizza, US, Schwan Food Company, Schwan, Red Baron, Stuffed Pizza, Slices, new product development, innovation through communication formula, Schwan's history, differentiating factor , 21st century, Red Baron Stuffed Pizza Slices, product innovation, future plans New Product Development at Schwan Food Company- Innovation through Communication - Next Page>> |
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