Tommy Hilfiger - The Struggles of an American Fashion Icon![]() ![]() ![]() ![]() |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:• Evolution of a fashion label from being a single product business to one encompassing a wide variety of products and offerings. Contents:
Keywords:Growth, global, fashion labels, Tommy Hilfiger, strategic perspective, phenomenal success, licensing, association, music celebrities, hip-hop, rap artists, designing, downturn, 21st century, future prospects Tommy Hilfiger - The Struggles of an American Fashion Icon - Next Page>> |
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