Cavinkare's Innovative Marketing Strategies![]() ![]() ![]() ![]() |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
It also discusses the company's brand extension efforts and takes a look at the company's entry into other segments of the Indian FMCG market in the early 21st century and critically analyses the rationale for this move. Finally, it explores the future of the company in the light of increasing competition in the FMCG market and its limited resources in comparison to FMCG majors such as HLL, P&G and Henkel. Issues:• Innovation, brand-building, pricing and promotion for the success of a product, Diversification Contents:
Keywords:CavinKare, FMCG Company, Marketing Mix, Pricing Strategy, Brand-building, Product Mix, Distribution Strategies, Brand Extensions, Business Diversification, Innovation, Rural Marketing |
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