Honda's Marketing Strategies in India![]() ![]() ![]() ![]() |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
The case also includes a brief note on the Indian two-wheeler industry describing the leading players and their marketing strategies. Issues:The case is structured in a way so as to enable students to: Contents:
Keywords:Honda Motors, Indian Two Wheeler Industry, Foreign Two Wheeler Manufacturers in India, Marketing Two Wheelers in India, Marketing Mix, Positioning, Customer Value, Pricing , Distribution, Advertising Campaign and International Business. |
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