Organized Retail Industry in India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : MKTG114 For delivery in electronic format: Rs. 700;
For delivery through courier (within India): Rs. 700 + Rs. 25 for Shipping & Handling Charges


Case Length : 24 Pages
Period : 1995 - 2005
Pub Date : 2006
Teaching Note : Available
Organization : Pantaloon Retail, Titan Industries, Foodworld, Trent, Shopper's Stop
Industry : Retail
Countries : India


This report provides detailed information about the present structure of organized retailing industry in India. It examines the growing awareness and brand consciousness among people across different socio-economic classes in India and how the urban and semi-urban retail markets are witnessing significant growth.

It explores the role of the Government of India in the industry's growth and the need for further reforms. The foray of four major business houses in India including Pantaloon Retail India Limited, RPG Group, Tata Group and Raheja Group into organized retailing and the strategies adopted by them are explained.

The report concludes with the likely impact of the entry of global players into the Indian retailing industry. It also highlights the challenges faced by the industry in near future.


• Study the structure of organized retail industry in India.

• Study the leading players in the organized retail industry in India and analyze their strategies.

• Examine the recent trends in the organized retail industry in India.


  Page No.
Introduction 1
Organized Retailing in India 2
Entry of Large Business Houses 3
A Profile of Major Indian Retailers 3
Pantaloon Retail India Limited (PRIL) 3
RPG Group 6
Tata Group 8
Raheja Group 11
Retail in India - A Challenge 12
The Road Ahead 13
Exhibits 15


Retail in India, Pantaloon Retail, Titan Industries, Foodworld, Trent, Shopper's Stop, Organized Retailing, Unorganized Retailing, Big Bazaar, Store Formats

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