The 'Incredible India' Campaign: Marketing India to the World |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:• Gain an understanding of marketing communication campaigns and their components. Contents:
Keywords:Tourism, Communication campaign, Tourists, Online Campaign, Ministry of Tourism, Infrastructure, Domestic Tourism, Tour operators, Advertising, Tourist receipts, India, Media, Taj Mahal The 'Incredible India' Campaign: Marketing India to the World - Next Page>> |
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