PVR Ltd.'s Growth and Future Prospects

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : MKTG127 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Media and Entertainment
Case Length : 20 Pages
Period : 1995-2005
Organization : -
Pub Date : 2006
Teaching Note : Not Available
Countries : India
Industry : Film Exhibition Industry


PVR Ltd. was the first to introduce the concept of multiplexes in India. With 51 screens as of February 2006, it was also the largest multiplex operator in India. The case delineates the origin of PVR and its growth into a leader in the Indian film exhibition industry. It throws light on the company's innovative marketing and promotional strategies and its new business initiatives. The case discusses the threats that the company faces in the form of increasing competition. It ends with a discussion on the future prospects of PVR in the entertainment business.


To appreciate the innovative marketing strategies adopted by the company in the film exhibition industry

To understand the market dynamics and unique characteristics of the Indian exhibition industry

To understand the effect of government policies on the company

To analyze the challenges and future prospects of the company


  Page No.
Introduction 1
Company Profile 2
Marketing Pvr 3
New Initiatives of Pvr 6
Challenges 7
Outlook 12
Exhibits 13


Organic marketing, Organic juices, Premium pricing, Soil Association standards, e-retailing, Consumer shows, Supply shortage, Supermarket brands

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