Grove Fresh Ltd - Marketing Organic Juices


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : MKTG128 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges

Themes

FMCG
Case Length : 09 Pages
Period : 1994-2006
Organization : Grove Fresh Ltd
Pub Date : 2006
Teaching Note : Not Available
Countries : United Kingdom
Industry : Organic Foods (Fruit Juices)

Abstract:

Grove Fresh Ltd is a major player in the UK organic juice market. The case describes the origin and growth of the company.

The case also describes the product, pricing, distribution, and promotion policies of the company.

It ends with a brief discussion on the challenges and future prospects for the company.

Issues:

» To gain insights into the organic juice market in the UK

» To understand the product, pricing, distribution, and promotion policies of a company

» To analyze the opportunities and challenges in the organic juice market

Contents:

  Page No.
Introduction 1
Background 1
Marketing Grove Fresh 2
Products 2
Pricing 3
Distribution 3
Promotion 3
Challenges 4
Outlook 5
Exhibits 10

Keywords:

Organic marketing, Organic juices, Premium pricing, Soil Association standards, e-retailing, Consumer shows, Supply shortage, Supermarket brands

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