Hidesign: Marketing Leather Products

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : MKTG146 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges



Marketing Mix
Case Length : 16 Pages
Period : 1980-2006
Organization : Hidesign
Pub Date : 2006
Teaching Note : Not Available
Countries : Worldwide
Industry : Leather


Hidesign is an Indian high fashion leather house. It started operations in the late 1970s as a small workshop in Auroville.

The case study traces Hidesign's journey from an export house to a firm operating exclusive brand outlets (EBO), and also compares the firm's distribution strategies in foreign markets and in India.

It describes the partnerships and tie-ups that Hidesign entered into in order to expand its market presence in foreign countries, and briefly discusses the challenges facing the firm. The case study ends with a discussion on the firm's future prospects.


Gain insights into the distribution strategies adopted by a firm.

Learn more about the branded leather industry.

Compare a firm' s distribution strategies in India with its strategies in developed markets.

Describe the challenges and future prospects for a leather marketer.


  Page No.
Introduction 1
Background Note 2
Hide and Design 2
Hidesign's Distribution Network 3
International Distribution 3
Domestic Distribution 5
New Products: Sustaining Excitement 6
Challenges 7
Outlook 9
Exhibits 11


Hidesign, Distribution strategies, Hidesign Concept stores, Hidesign international distribution network, Leather and leather accessories, Branding leather goods, Indian leather goods market, Leather exporter, Hidesign franchise

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