Bose Corp.: Better Sound through Research or Better Sales through Marketing? |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:
» To understand the unique features of a company's marketing strategy Contents:
Keywords:Bose, Direct response advertising, Marketing consumer electronics, Premium pricing, Innovation, Simplicity, Direct research, Wave, Print advertisements Bose Corp.: Better Sound through Research or Better Sales through Marketing? - Next Page>> |
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