Philips: Making Sense of Simplicity |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:
» Understand a company's brand positioning and communication initiatives Contents:
Keywords:Philips, Sense and simplicity, Complexity in Technology, Brand repositioning, US Consumer electronics market, Restructuring, Communication strategy, Design , Differentiation, Medical, Lighting |
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