Madonna - Two Decades of Successful Personality Marketing

In her twenty plus year career Madonna was often described as a bellwether, a harbinger, a metaphor for American society. In the 1980s, her Material Girl persona was held up as an embodiment of the "Greed is Good" decade.

She was once famously described as the musical equivalent of a junk bond. In the early 1990s, her obsession with sleaze and obscene outburst on a TV show outraged the moralists. Madonna responded to her mid-career slump by getting back to basics, working harder than ever, and embracing a kinder, gentler Maternal Girl persona.

"Living in a Material World", Madonna's first album had been a worldwide smash twenty years ago.

Since then Madonna, had provoked, entertained and astonished people across the world with sartorial excess, dancing prowess, video artistry, and hits after hits.

An icon for female pop stars, more than her star quality, it was Madonna's ability to reinvent herself, while retaining complete control of her career that seemed to have enabled her to be prominent and successful for well over 20 years...