Madonna - Two Decades of Successful Personality Marketing


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : MKTA021 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 14 Pages
Period : -
Pub Date : 2005
Teaching Note : Not Available
Organization : -
Industry : -
Countries : -

Issues:

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Contents:

  Page No.
Introduction 1
Background Note 1
Marketing 4
The Road Ahead 7
Exhibits 8

Keywords:

Madonna, Music industry, Personality marketing, branding, celebrity marketing, U S Music industry, International music industry

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