Madonna - Two Decades of Successful Personality Marketing


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
  
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Madonna - Two Decades of Successful Personality Marketing case study (Case Code: MKTA021) click on the button below, and select the case from the list of available cases:

Marketing Case Studies | Case Study


» Marketing Case Studies Collection
» Marketing Communications Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : MKTA021 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

-
Case Length : 14 Pages
Period : -
Pub Date : 2005
Teaching Note : Not Available
Organization : -
Industry : -
Countries : -

Issues:

-

Contents:

  Page No.
Introduction 1
Background Note 1
Marketing 4
The Road Ahead 7
Exhibits 8

Keywords:

Madonna, Music industry, Personality marketing, branding, celebrity marketing, U S Music industry, International music industry

Madonna - Two Decades of Successful Personality Marketing - Next Page>>

  

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.