Pantaloons Retail (India) Limited - The Indian Retailing Giant![]() ![]() ![]() ![]() |
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Charging Ahead Contd...He was credited with being the major force behind PRIL's other major hypermarket chain formats like Pantaloons, Big Bazaars and Food Bazaars. Emphasizing the core value of 'Indianness' since its inception in 1987 and popularising the concept of a hypermarket, PRIL evolved to be a front-runner in the Indian retail arena by the early 21st century.
This allowed the un-organized sector to rule the Indian retailing industry. It was during this time that the foundation of PRIL was laid by Biyani. Biyani was a commerce graduate with a post-graduate diploma in marketing. After spending five years in managing his family business of trading textile and yarn, he started with apparel manufacturing in the mid-1980s.
The first Pantaloon Shoppe was established in 1993 and by 1997, there were 60 such "shoppes" in various parts of India. Though PFIL's readymade garments offered good quality at competitive prices, its business suffered mainly because of high distribution costs and low margins which resulted from the presence of intermediaries like multi-brand retailers and franchisees between the company and its end customers... |
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