Samsung - The Making of a Global Brand |
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"Now they're in consumers' consideration set. After Sony, they have the potential to be the No. 2 brand globally." - Jan Lindermann, Global Director for Brand valuation, Interbrand in 2001. Emerging Giant?
In the late 1990s, Samsung entered into various marketing alliances with companies worldwide and sponsored events to enhance its brand awareness. Due to its marketing efforts, its brand value appreciated by 200% from $3.1 billion in 1999 to $8.3 billion in 2002. Samsung - The Making of a Global Brand - Next Page>> 1] Interbrand is a leading brand consultant established in 1974. Interbrand lists top 100 brands of the world in association with the BusinessWeek Magazine. |
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