Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers


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Case Details:

Case Code : MKTG247
Case Length : 17 Pages
Period : 2005-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : Tata Teleservices Ltd
Industry : Telecom
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

The Indian telecom sector was opened up to private sector participation through the National Telecom Policy 1994 and the New Telecom Policy 1999 . Prior to these policies, this sector was dominated by the public sector undertakings. Under the New Telecom Policy 1999, the Indian government allowed Foreign Direct Investment (FDI) in the telecom sector to meet the huge investments required for the growth of the sector...

Tata Indicom's 'Pay Per Call' Tariff Plan

TTSL was the telecom subsidiary of the Tata Group.

It offered telecommunications services under the brand names Tata Indicom, Virgin Mobile, and Tata DOCOMO. In 2005, TTSL started offering its mobile telephony services using CDMA technology through the Tata Indicom brand...

RCom's Simply Reliance Plan

After a month, RCom announced a uniform tariff plan called the 'Simply Reliance Plan' which replaced all its previous offerings. This plan, launched on October 5, 2009, was intended to provide a simple tariff option to avoid confusion in the minds of consumers on the different tariff plans provided by the company...

Excerpts Contd...>>


 

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