Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : MKTG247
Case Length : 17 Pages
Period : 2005-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : Tata Teleservices Ltd
Industry : Telecom
Countries : India

To download Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers case study (Case Code: MKTG247) click on the button below, and select the case from the list of available cases:

For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300+ Rs. 25 for Shipping & Handling Charges

Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

<< Previous

Excerpts Contd...

Entry of Uninor

Uninor, a new entrant in the Indian telecom sector, launched its services in December 2009. It offered services in the GSM category. It targeted the prepaid segment and rolled out two innovative tariff plans...

Pay Per Call: Need for a Relook

The Pay Per Call tariff plan from Tata Indicom raised certain questions. Given that telecom service providers had to pay a termination charge of Re. 0.20 per minute to the recipient network, would it be commercially viable for Tata Indicom to continue to offer the Pay Per Call plan in its original form and with a validity of ten years?...


Exhibit I: FDI Inflows in Telecom Sector in India
Exhibit II: Growth of Subscribers on Public and Private Networks
Exhibit III: Growth of Subscribers in Wireless Segment
Exhibit IV: Comparison of Features of GSM and CDMA Network Technologies
Exhibit V: Growth of Subscribers in GSM & CDMA Segments
Exhibit VI: Market Share of Telecom Companies in Wireless Segment as of June 2009
Exhibit VII: Declining Average Revenue Per User (ARPU) on GSM & CDMA Networks
Exhibit VIII: Minutes of Use by Subscribers on GSM & CDMA Networks
Exhibit IX: Declining ARPU from Postpaid and Prepaid Services on GSM and CDMA Networks
Exhibit X: Trend in Total Subscriber Count of TTSL: June 2006 to September 2009
Exhibit XI: Other Prepaid Tariff Plans from Tata Indicom as of October 2009


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Workbooks, Case Study Volumes.