TESCO - The Customer Relationship Management Champion |
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"Our mission is to earn and grow the lifetime loyalty of our customers." - Sir Terry Leahy, Chief Executive Officer (Tesco), quoted in Tesco's 1998 Annual Report. "They (Tesco) know more than any firm I have ever dealt with how their customers actually think, what will impress and upset them, and how they feel about grocery shopping."1 - Jim Barnes, Executive Vice President of Bristol Group, a Canada-based Marketing Communications and Information firm, and a CRM expert. "The whole philosophy is in balancing the business in favor of the customer. That comes down to a mixture of company culture and customer insight."2 - Crawford Davidson, Director (Clubcard Loyalty Program), Tesco. A Master at CRM
TESCO - The Customer Relationship Management Champion - Next Page>> 1] 'How a Supermarket can be a Corner Shop,' www.crmguru.com, January 23, 2003. |
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