Dyson Appliances Ltd. and its Approach to Innovation

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Case Details:

Case Code : OPER087
Case Length : 27 Pages
Period : 2000-2009
Organization : Dyson Appliances Ltd.
Pub Date : 2009
Teaching Note :Not Available
Countries : UK; Europe; US
Industry : Electricals & Electronics

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

DAL - The Innovation Journey

DAL was founded in Wiltshire, UK, in 1993. It was set up by Dyson and four engineers with whom Dyson had been working in a shed in his backyard since 1988. The first Dyson vacuum cleaner, the DC01, was launched the same year that the company was founded...

The Drive to Innovate

According to Dyson, it was frustration that had led to his inventing an innovative product. He cited several instances of his frustration translating into an innovative product being launched. In 1978, Dyson came up with the idea of inventing a bagless vacuum cleaner when he was renovating his home...

Creating the Right Environment for Innovation

Dyson felt that in order to get creative ideas, there had to be an environment that was creative. When he moved to a new factory at Malmesbury in 1995, he appointed Chris Wilkinson (Wilkinson), an architect, to design the new factory...

Nurturing a Culture of Creativity and Innovation

It's About Hard Work
Dyson encouraged his employees to focus on improving things that had poor operational performance since most of the products invented by him were the result of his frustration with existing products...

New Product Development and DAL's Integrated Approach to Designing

New product development at DAL involved a meticulous process (Refer to Box I to see how ideas are fleshed out into products at DAL). In addition to interactions with other employees, the engineers also interacted with the customers to get new ideas that could be implemented in the product for improvement...

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