Dyson Appliances Ltd. and its Approach to Innovation
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Case Details:
Case Code : OPER087
Case Length : 27 Pages
Period : 2000-2009
Organization : Dyson Appliances Ltd.
Pub Date : 2009
Teaching Note :Not Available
Countries : UK; Europe; US
Industry : Electricals & Electronics
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts Contd...
Cultivating the Ecosystem
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Dyson felt that innovation was of critical importance for surviving in the highly competitive market place but that the right ecosystem for fostering innovation did not exist in the UK. He actively lobbied with the government to put the right ecosystem in place. He felt that though the UK government realized the power of innovation, the country was still far behind other countries...
Leading Through Innovation?
Experts considered DAL as an example of how innovation could lead to a company dominating a market. They opined that DAL's focus on innovation had led to breakthrough products such as the dual cyclone vacuum cleaner, and other products in the washing machine and hand dryer category...
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Looking Ahead
By 2009, DAL had a presence in 46 countries. According to Dyson, in the near future, it planned to garner between 50 and 70 percent of its total sales for its Ball vacuum cleaner, which accounted for 20 percent of its US and UK sales, as of 2008. He added,
"It's doing really well and I think it's probably the reason our sales have held up very well in the recession."...
Exhibits
Exhibit I: Dyson's Product Range
Exhibit II: Awards and Recognition for Dyson & His Company
Exhibit III: Details of DAL Shifting to Malaysia
Exhibit IV: DAL's Design Process for Vacuum Cleaners
Exhibit V: The Dyson School of Design Innovation
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