Unilever Restructures its Supply Management Practices

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : OPER027 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Supply Chain Management
Case Length : 15 Pages
Period : 2001 - 2003
Organization : Unilever
Pub Date : 2004
Teaching Note : Not Available
Countries : USA
Industry : Retail


The case examines the supply chain management (SCM) restructuring initiative undertaken by Unilever, one of the world's largest food and consumer goods companies. It explains in detail how the company restructured various components of its SCM practices including supply chain organization, procurement, warehousing and distribution.

The case also examines how Unilever used the Internet and various information technology tools to improve the efficiency of its supply chain. It concludes with a discussion on the benefits reaped by Unilever due to these measures.


Understand the importance of an efficient SCM system for improving operational efficiency for a multinational consumer goods company

Gain an insight into the major supply chain components for a consumer goods company


  Page No.
Short-Term Gains - Long-Term Perspective 1
Background Note 2
Supply Chain Restructuring 4
Building the Ground for Long-Term Gains 11
Exhibits 13


Supply chain management, SCM, restructuring, Unilever, food, consumer, goods, components, supply chain organization, procurement, warehousing, distribution, Internet, information technology tools, efficiency, supply chain

Short-Term Gains - Long-Term Perspective - Next Page>>


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