PepsiCo's Distribution and Logistics Operations

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : OPER031 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Case Length : 12 Pages
Period : 1991 - 2003
Organization : PepsiCo.
Pub Date : 2004
Teaching Note : Not Available
Countries : USA
Industry : Food & Beverages


The case discusses in detail the distribution and logistics operations of the US-based PepsiCo, one of the world's leading beverages and snack foods companies. The case details the distribution system of the company clearly explaining the significance of various distribution channels used including supermarkets/retail stores, fountain/restaurant, convenience stores, vending machines and others for distributing beverages and snack foods. The case also describes the logistics operations of PepsiCo's bottler (Pepsi Americas) and elaborates on how by employing the latest wireless technology solutions it enhanced the efficiency of its distribution and logistics operations significantly.


Get insights into the distribution operations and the distribution channels utilized by a leading multinational company in the beverage and snack food industry

Understand the importance of an efficient distribution and logistics management system in reducing costs and creating value for customers


  Page No.
Introduction 1
Background Note 2
Pepsico's Distribution Operations 3
Pepsico's Logistics Operations 5
The Efforts Continue 8
Exhibits 10


Distribution, logistics, operations, US, PepsiCo, beverages, snack foods, distribution system, distribution channels, supermarkets, retail stores, fountain, restaurant, convenience stores, vending machines, logistics operations, PepsiCo's bottler, Pepsi Americas, wireless technology

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