PepsiCo's Distribution and Logistics Operations
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(Case Code: OPER031) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPER031 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling ChargesThemesDistribution |
| Case Length |
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12 Pages |
| Period |
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1991 - 2003 |
| Organization |
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PepsiCo. |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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USA |
| Industry |
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Food &
Beverages |
Abstract:
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The case discusses in detail the distribution and logistics operations of the
US-based PepsiCo, one of the world's leading beverages and snack foods
companies. The case details the distribution system of the company clearly
explaining the significance of various distribution channels used including
supermarkets/retail stores, fountain/restaurant, convenience stores, vending
machines and others for distributing beverages and snack foods. The case also
describes the logistics operations of PepsiCo's bottler (Pepsi Americas) and
elaborates on how by employing the latest wireless technology solutions it
enhanced the efficiency of its distribution and logistics operations
significantly.
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Issues:
» Get insights into the distribution operations and the distribution channels
utilized by a leading multinational company in the beverage and snack food
industry
» Understand the importance of an efficient distribution and logistics
management system in reducing costs and creating value for customers
Contents:
Keywords:
Distribution, logistics, operations, US, PepsiCo, beverages,
snack foods, distribution system, distribution channels, supermarkets, retail
stores, fountain, restaurant, convenience stores, vending machines, logistics
operations, PepsiCo's bottler, Pepsi Americas, wireless technology
PepsiCo's Distribution and Logistics Operations
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