Yellow Transportation Inc.: The Tech Leader of the Trucking Industry in the US

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Yellow Transportation Inc.: The Tech Leader of the Trucking Industry in the US case study (Case Code: OPER032) click on the button below, and select the case from the list of available cases:

Operations Case Studies
Case Studies Collection
Operations Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : OPER032 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Logistics Management
Case Length : 11 Pages
Period : 1991 - 2003
Organization : Yellow Corp.
Pub Date : 2004
Teaching Note : Available
Countries : USA
Industry : Logistics


Yellow was set up in the 1920s to provide bus and taxi services in Oklahoma. Very soon, the company realized that freight shipping was a more lucrative business and divested its taxi business to operate full-time in transporting freight.

After the trucking industry was deregulated by the US Congress in 1980, the company found itself unequipped to deal with the increased competition and a dynamic industrial environment.

It also had a narrow view of what its business was, and did not give due importance to the broader area of service. Consequently, its performance began to decline.


Understand the problems faced by a mature transportation company due to a change in the dynamics of the industry in which it operated

Analyze the steps taken by the company to re-establish itself as an industry leader


  Page No.
Yellow Honored 1
Background Note 2
Yellow before the Transformation 3
The Transformation of Yellow 5
The Technology Angle 8
Conclusion 8
Exhibits 10


Yellow, 1920, bus, taxi, Oklahoma, freight shipping, lucrative business, divested, taxi business, operate, full-time , transporting freight, trucking industry, deregulated, US Congress, 1980, unequipped, competition, dynamic industrial environment

Yellow Honored - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.