Operations at Whirlpool
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(Case Code: OPER034) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPER034 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling ChargesThemesOperational
Restructuring |
| Case Length |
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15 Pages |
| Period |
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1990 - 2004 |
| Organization |
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Whirpool
Corporation |
| Pub Date |
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2004 |
| Teaching Note |
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Available |
| Countries
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USA |
| Industry |
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Consumer
Appliances |
Abstract:
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This case discusses the operations management processes adopted by Whirlpool.
The case begins with a detailed description of the history of Whirlpool. It
describes how Whirlpool grew from being a small firm manufacturing wringer
washers in 1911, to becoming one of the most well-established brands in the
world appliance market by the early-2000s.
The case explains the various initiatives on operations management taken up by
Whirlpool. It also explains the reasons behind the company changing its
manufacturing strategy from a 'push' system to a 'pull' system and further to a
'hybrid push/pull' system.
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The case then gives a detailed description of
the e-initiatives taken up by Whirlpool. By 1999, Whirlpool
started using Electronic Data Interchange (EDI) as a part of its
supply chain initiative, in order to cut down on expenses. In
September 2002, it decided to leverage on the e-commerce boom
and launched an online sales program called e-Partner. Whirlpool
also decided to outsource some of its logistics activities to
third parties so that it could concentrate on its key processes.
Issues:
» The evolution of a major appliance manufacturer in the world
» Analyze the operations of an appliance manufacturing company and the reasons
for their initiation
Contents:
Keywords:
operations management, Whirlpool, history, firm,
manufacturing, wringer washers, 1911, operations management, manufacturing
strategy, push system, pull system, hybrid push pull system, e-initiatives,
1999, Electronic Data Interchange, EDI, supply chain initiative, leverage,
e-commerce, online sales, e-Partner, outsource, logistics activities, third
parties
Operations at Whirlpool
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