Zara's Supply Chain Management Practices


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : OPER055 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Supply Chain Management

Case Length : 13 Pages
Period : 2002-05
Organization : Zara
Pub Date : 2006
Teaching Note : Not Available
Countries : Spain
Industry : Retail

Abstract:

This case discusses the unique supply chain management practices of Spanish garments retailer Zara, which enabled it to gain competitive advantage over other fashion retailers in the world. Zara's vertically integrated supply chain system enabled the company to place the latest designs in any store across the world within a period of two to three weeks. The company produced garments as per the latest trends in a limited quantity. Zara introduced 12,000 designs every year, with new designs appearing in the stores globally, twice a week. The case explains in detail the design, production and distribution processes of Zara's supply chain.

Issues:

Analyze Zara's way of managing supply chain

Study the design, production and distribution processes of Zara

Evaluate how Zara was able to maintain exclusivity of its products through efficient supply chain management

Contents:

  Page No.
Zara's Fast Fashion Strategy 1
About Zara 2
Spotting Trends 3
Reaping the Benfits 7
Looking Ahead 8
Exhibits 10

Keywords:

Zara, Supply Chain, Vertical Integration, Designing, Production Planning, Distribution, Retailing, Procurement, Store Outlay

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