Supply Chain Management at GCMMF

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : OPER057 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges



Case Length : 14 Pages
Period : 1991 - 2006
Organization : GCMMF, AMUL
Pub Date : 2006
Teaching Note : Not Available
Countries : India
Industry : Dairy Products


The case discusses the supply chain practices of Gujarat Co-operative Milk Marketing Federation (GCMMF). GCMMF was owned by a chain of farmers who had formed a network of cooperative societies. Milk was collected from more than 2.4 million farmers in 11,615 villages twice a day, and tested, graded, and transported to the processing centers. GCMMF's products were marketed through 50 sales offices located across India to 4,000 stockists. These stockists supplied the products to more than 500,000 retail outlets. The case examines in length the milk procurement, processing and distribution activities of GCMMF's supply chain.


Study the unique aspects of GCMMF's supply chain management practices

Understand the procurement, processing and distribution activities of GCMMF's supply chain


  Page No.
Introduction 1
About GCMMF 2
GCMMF's Product Portfolio 3
GCMMF's Supply Chain 4
Procurement 5
Processing 7
Distribution 8
The Road Ahead 9
Exhibits 10


GCMMF, AMUL, Anand Pattern, Village Cooperative Society, District Dairy Union, State Federation, Cooperative Movement in India, Procurement, Processing, Distribution, Automatic Milk Collection Units, Enterprise-wide Integrated Application System, Cold Chain

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