Quality and Safety Practices at LEGO

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : OPER062 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges


Quality Management

Case Length : 13 Pages
Period : 1916-2007
Organization : LEGO Group
Pub Date : 2007
Teaching Note : Not Available
Countries : Global
Industry : Toys


LEGO bricks are some of the most popular toys in the world. LEGO was known for the emphasis it laid on quality and safety management in making its toys, as its main customers were children. This case discusses the quality and safety management practices followed by LEGO.

It describes how the company ensured that the toys it made were of the very best quality. The preventative safety measures taken by the company, as well as its monitoring activities are also discussed. The case concludes with a discussion of LEGO's decision in 2006 to outsource a part of its production, and questions whether outsourcing will adversely affect LEGO's reputation for quality.


To examine the quality management practices at a popular toy company

To understand the need for effective quality management and safety practices at the company in light of its main target market

To study the company's future prospects in light of the increasing competition for its primary product

To examine the case for and against outsourcing at a company known for the quality of its products


  Page No.
Safety First 1
Background 2
The World of LEGO 4
Quality Management 5
Safety Standards 6
Preventive Activities 7
Monitoring Activities 8
Looking Ahead 9
Exhibits 10


LEGO Group, LEGO bricks , Ole Kirk Christiansen, Godfred Christiansen, Kjeld Kirk Christiansen, Mindstroms NXT, Bionicle, Technic, Quality Management, Safety Management, Preventive Safety, Production outsourcing, Megabloks, Flextronics

Safety First - Next Page>>


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