Australia's Leading Retailer Woolworths' Retail Operations

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : OPER072 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Operations Management, Retail Management, Supply Chain

Case Length : 22 Pages
Period : 2000-2008
Organization : Woolworths Limited
Pub Date : 2009
Teaching Note : Not Available
Countries : Australia
Industry : Retail


This case is about Woolworths Limited (Woolworths), the leading retailer in Australia. It discusses the transition of Woolworths from a chain of small variety stores to big supermarkets, and details its growth strategies.

Woolworths, well known as the 'fresh food people' in Australia, was established in 1924. Its businesses included supermarkets, consumer electronics stores, discount department stores, petroleum and liquor outlets, and hotels. The case discusses the operating divisions of Woolworths that included supermarkets, general merchandise and consumer electronics, and hotels.

It also details some of the strategies that Woolworths adopted in the areas of supply chain and pricing, that helped it provide the customers with wide choice, high quality, and reasonable prices. The case also outlines the challenges faced by Woolworths in the Australian retail market.


Analyze the factors behind the growth of Woolworths.

Understand Woolworths' operations and operational strategies.

Analyze the supply chain practices adopted by Woolworths.

Determine the challenges faced by Woolworths in the competitive Australian retail market.


  Page No.
Introduction 1
Background Note 2
Operating Divisions 5
Supply Chain Management 9
EDLP Strategy 11
Employees and Customers 12
Challenges 13
Outlook 15
Exhibits 16


Operations, Operational strategies, Retail operations, store operations, Supply chain management, distribution, EDLP, uniform pricing system, technology, Retail, Woolworths , Australia

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