Fostering Innovation: Wipro Technologies' Innovation Framework

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : OPER079 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Innovation/ Organizational Culture

Case Length : 23 Pages
Period : 2000-2008
Organization : Wipro Technologies
Pub Date : 2009
Teaching Note : Not Available
Countries : India
Industry : Computers, IT and ITeS


This case focuses on the innovation initiatives carried out at Wipro Technologies' (Wipro) and explains how it let innovation be the driving force for its product development process. Since the launch of innovation initiatives in 2000, the company offered a comprehensive portfolio of products based on innovative solutions. It also ingrained a culture of innovation at the company to encourage employees to come out with innovative ideas and help the company achieve growth and attain a competitive advantage. The case also discusses Wipro's applied innovation framework that helped the company identify new opportunities for business and resolve business challenges through its innovative solutions.

Because of its constant focus on developing innovative solutions and efforts to nurture a corporate culture which fostered innovation, Wipro was able to achieve its target of earning 10 percent revenues from its innovation initiatives by 2008. Analysts felt that Wipro's constant focus on innovation coupled with its deep-set culture of innovation gave Wipro an edge over its competitors. Moreover, it helped the company establish itself as one of the leading players in the Indian IT industry.


Analyze Wipro's innovation framework.

Study the processes and systems that the company had put in place to foster innovation.

Understand how Wipro's applied innovation framework that helped the company identify new opportunities for business and resolve business challenges through its innovative solutions.

Understand how an IT company uses innovation as a tool for differentiation.

Understand how the implementation of an innovative working environment benefits the company and the employees.


  Page No.
Introduction 1
Background Note 2
Launching the Innovation Initiative 4
The Innovation Clock 6
Taking the Innovation Agenda Forward 8
Quantum Innovation Program 9
Applied Innovation Framework 9
Ingraining Innovation into the Culture 11
The Results 12
The Road Ahead 13
Exhibits 15


Innovation, Innovation center, Innovation Clock, Innovation Council, Innovation Champions, Centers of Excellence, Wipro, Applied Innovation Framework, Quantum Innovation, Business innovation, Technological innovation, Process innovation, Delivery innovation, New Product Development, Competitive advantage, Product life cycle, Six Sigma, Lean manufacturing, Corporate culture, Knowledge Management, Collaboration, Content Commerce, Home Networking, Six Sigma, Global Delivery Model, Software Factory Model, Information Technology, Infosys Technologies, Tata Consultancy Service

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