Snapdeal – From Troubling Times to Turnaround



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Code : COM0269

Year :
2020

Industry :-

Region : India

Teaching Note: Available

Structured Assignment : Not Available

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Abstract: The case highlights the journey of Snapdeal, the peaks of success that it touched as well as the challenges and failures it faced until it finally achieved a turnaround. It also briefly describes the life cycle of a start-up to understand the various stages it goes through, the changing external environment, and how to make a decision based on the strengths and weaknesses of the company in the context of the opportunities and challenges that emerge over time. The case study uses the story of Snapdeal to bring out these insights.

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Pedagogical Objectives:

This case is designed to enable students:

  • To gain an understanding of the Indian e-commerce industry.
  • To understand the growth strategy of a company in the online business in India.
  • To analyze the reasons for the failure of an e-commerce firm in the competitive Indian market.
  • To understand when to exit a business.

    Keywords :E-commerce, Strategy, Snapdeal, Strategic Planning, Competitive Strategy, Growth Strategy, E-business strategy, Business Strategy, Strategic Management, Marketing, Entrepreneurship, Market Entry and Exit, Turnaround Strategy, Corporate Strategy, Strategy Formulation


    Contents :

    » INTRODUCTION
    » A NOTE ON ONLINE RETAIL INDUSTRY IN INDIA
    » ABOUT SNAPDEAL
    » SNAPDEAL IN TROUBLE
    » THE TROUBLE DEEPENS
    » THE TURNAROUND
    » EXHIBITS


    Case Introduction >>


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