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Innovation Management at Salesforce



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Code : COM0267

Year :
2014

Industry :Software and Information Technology

Region : India

Teaching Note: Available

Structured Assignment : Not Available

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Introduction: Salesforce Inc (Salesforce) a leading software services provider, topped the list of the world’s most innovative companies rated by Forbes during the year 2014 (Refer to Exhibit I for the List of Top 5 Innovative Companies). In the year 2006, Salesforce redefined its project management process and called it the Adaptive Delivery Methodology (ADM). This methodology gave Salesforce’s management an edge, enabling it to deliver improved product features and services within a defined period. The process involved the active participation of employees, customers, and other stakeholders (Refer to Exhibit II for Innovation Framework at Salesforce).

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Further, the culture created at the company by Marc Benioff (Benioff), its Chairman and CEO, was also considered a key factor for the success of its innovation processes. Benioff allowed his staff and all the other managerial personnel to think innovatively and creatively on their own. “Salesforce is good for having a bunch of giant trees growing, but also little saplings around it that it protects,” said Leyla Seka, Manager, Salesforce App Exchange . Forbes rated the companies based on the Innovation Premium . .....

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