The T-Series Story


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Case Details:

Case Code : BECG010
Case Length : 08 Pages
Period : 1970 - 2001
Pub. Date : 2002
Teaching Note : Available
Organization : T-Series, Super Cassettes, HMV, Venus
Industry : Media, Entertainment & Information
Countries : India

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Music Piracy

The term piracy is generally used to describe the deliberate infringement of copyright on a commercial scale.

It is illegal and criminal in nature. Music piracy basically refers to three kinds of activities:

Counterfeiting

- The copying of the sound as well as artwork, trademark, label and packaging of the original recording, with an aim to mislead the consumer into thinking that they are buying the genuine product...

T-Series & Music Piracy

Gulshan's father Chandrabhan and his family moved to Delhi from West Punjab in 1947. The family members began selling fruit on the roads and within a few years, earned enough money to establish a small fruit juice shop. Chandrabhan later started selling pre-recorded music by opening a record shop. In the early 1970s, Gulshan began looking after the music business and named it Super Cassettes...

The Unsolved Problem

Though GCI had won this case against T-Series, the problem of music piracy still plagued the industry.

The music companies were handicapped by the legal definition of copyright violation wherein piracy was not a cognizable offence.

The companies had to prove that cassettes were being pirated before getting a warrant of arrest. According to certain reports, music pirates were always tipped off about police raids in advance...

Gulshan - Pirate or Messiah?

Indian film music lovers have always regarded the decades prior to the 1980s as the 'golden era' of Hindi film music. During the 1980s, there was blatant and sub-standard copying of international music. In the late 1980s, videocassettes became extremely popular among India's upper class and upper middle-class families...


 

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