The T-Series Story

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Case Details:

Case Code : BECG010
Case Length : 08 Pages
Period : 1970 - 2001
Pub. Date : 2002
Teaching Note : Available
Organization : T-Series, Super Cassettes, HMV, Venus
Industry : Media, Entertainment & Information
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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A Murder Contd...

Gulshan's death brought to the attention of the nation the story of a man who had allegedly built an empire on music piracy and plagiarism. Super Cassettes' 'T-Series' had completely changed the way the Indian music industry functioned, allegedly by successfully exploiting the loopholes in India's anti-piracy regulations.

Background Note

The Indian Music Industry

The Rs 12.50 billion2 Indian music industry has long been considered to be synonymous with Indian film music.

However, due to the promotional effects of satellite music television and the entry of global music companies in the 1990s, non-film genres, such as international music, Indi-pop and regional music have also become popular.

Traditional music such as classical and devotional music and ghazals have also received renewed attention.

The rapid increase in the number of corporate music retailing outlets, the increasing penetration of Compact Discs (CDs), the emergence of distribution channels such as the Internet and the ever-growing base of 60 million cassette players and four million CD players have facilitated the trend.

During 1990-2000, the industry grew by 18%, selling 210 million music cassettes and 13 million CDs in 2000...

Excerpts >>


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