The T-Series Story

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BECG010 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges


Ethics in Business
Case Length : 08 Pages
Period : 1970 - 2001
Pub. Date : 2002
Teaching Note : Available
Organization : T-Series, Super Cassettes, HMV, Venus
Industry : Media, Entertainment & Information
Countries : India


The case describes the role of the Indian music company, Super Cassettes Industries, in the music piracy business and examines the impact that this had on the music industry as a whole.

The case also gives details of the fluctuating fortunes of Super Cassettes and presents the viewpoints of the group's supporters as well as its critics.

The case is so structured as to enable students to see how Super Cassettes built up a successful business empire through music piracy. Students can gain insights into the legal and ethical aspects of the T-Series story.


Alleged role of Super cassettes Industries in Music piracy business

Music industry scenario in India

Ways to deal with music piracy


  Page No.
A Murder 1
Background Note 2
Music Piracy 3
T-Series & Music Piracy 3
The Unsolved Problem 6
Gulshan - Pirate or Messiah? 6


Super Cassettes Industries, piracy business, music industry, successful business empire, piracy, Business Ethics Case Study, Case Study

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