Organizational Transformation at the BBC

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTR231 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Case Length : 27 Pages
Period : 1992-2006
Organization : BBC
Pub Date : 2006
Teaching Note : Available
Countries : Britain
Industry : Media and Broadcasting


The case examines the measures taken by the UK-based British Broadcasting Corporation (BBC) under the leadership of Director General Mark Thompson, after its editorial and complaint investigation processes were found defective in the Hutton Report. The case discusses the need for restructuring the BBC by Thompson and the organizational changes that were made by his predecessors.

It explains the steps taken by Thompson to simplify the organizational structure and prepare the BBC for the digital transformation (shifting from analog to digital transmissions) by 2012. The case puts forth the issues raised by the UK government during the Charter Review and the BBC's response to overcome them.

It also discusses Thompson's Creative Future strategy aimed to attract young audience, improve BBC's programming content and prepare the BBC for the digital future. The case also presents the views of analysts on Thompson's efforts and funding of the BBC through license fee.


Understand how a public broadcaster has failed to transform itself in the light of rapidly changing business environment in the media industry
Understand the importance of having a simpler organizational structure
Examine the role of IT and the Internet in the media industry
Understand how lack of innovation, differentiation and customization affect a broadcaste
Appreciate the need for visionary leadership in a highly competitive and dynamic industry


  Page No.
Thompson Makes His Mark 1
Background Note 2
Need for Restructuring 3
Greg Dyke becomes Director General 5
Thompson Takes Charge 7
Charter Manifesto 8
Implementing Change at BBC 9
The BBC Journalism College 12
The Road Ahead 13
Exhibits 13


BBC, Digital Transformation, Mark Thompson, Greg Dyke, Organizational Restructuring, Public Sector, Innovation, Change Management, Hutton Report, Organization Structure, Neil Report, Transparency, License Fee, Creative Future, Performance Measurement

Thompson Makes His Mark - Next Page>>


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