Unilever in India - Managing Working Capital


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Case Details:

Case Code : FINA009
Case Length : 09 Pages
Period : 1888 - 2004
Pub. Date : 2004
Teaching Note :Not Available
Organization : Unilever, Hindustan Lever Limited (HLL)
Industry : Packaged Goods
Countries : India

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Our capital to turnover ratio is 1:4 and last year we used zero working capital.

- M.S. Banga, Chairman, HLL1

Introduction

Hindustan Lever Limited (HLL), India's largest fast moving consumer goods (FMCG) company, had brands spread across 20 distinct consumer categories. The company touched the lives of two out of three Indians and generated sales of Rs.10,000 crores in 2002. In 2002, Asiamoney had rated HLL as one of India's best-managed and most respected companies. HLL was also number one in Market Value Added and Economic Value Added according to the magazine. Unilever, which held 51.55% of the equity of HLL was a Fortune 500 transnational, that sold Foods and Home and Personal Care brands through 300 subsidiary companies in about 100 countries worldwide with products on sale in a further 50 countries...

Excerpts >>

1] Business Line, 17th October 2001.

 

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