Unilever in India - Managing Working Capital


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Case Details:

Case Code : FINA009
Case Length : 09 Pages
Period : 1888 - 2004
Pub. Date : 2004
Teaching Note :Not Available
Organization : Unilever, Hindustan Lever Limited (HLL)
Industry : Packaged Goods
Countries : India

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

In the summer of 1888, visitors to the Kolkata harbor noticed crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers". With it, began an era of marketing branded FMCG goods in India. Lifebuoy was introduced in 1895 and other famous brands like Pears, Lux and Vim followed.

Vanaspati was launched in 1918 and the famous Dalda brand came to the market in 1937. In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935)...

Working Capital

Unilever companies in India integrated all aspects of finance, accounting and logistics into one all-embracing commercial function. "Commercial" focused on cutting working capital requirements through innovative supply chain management and use of Information Technology to improve the efficiency of transactions. With sales plateauing in the last few years, working capital efficiency had become one of the prime drivers of operating margins for HLL...

Exhibits

Exhibit I : HLL - Key Financials

Exhibit II: HLL - Ten-Year Performance

Exhibit III: HLL Balance Sheet (31 December 2002)

Exhibit IV: HLL P&L (31 December 2002)

Exhibit V: Dell Operating Results Fiscal 2004

Exhibit VI: Dell Financials Fiscal 2004

Exhibit VII: Dell Financials Fiscal 2004

 

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